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Neue Werbung

Neue Werbung cover
Categories	Trade magazine
Publisher	Die Wirtschaft
Founded	1954
First issue	April 1954
Final issue	1991
Country	German Democratic Republic
Based in	East Berlin
Language	German

Neue Werbung (German: New Advertising) was an East German trade magazine specializing on advertising. Originally subtitled Fachzeitschrift für Werbung, Gebrauchsgrafik und Dekoration, the magazine was published between 1954 and 1991. Its headquarters was in East Berlin.

History and profile

Neue Werbung was established in 1954. The first issue was published in April 1954. The magazine was published by Die Wirtschaft on a monthly basis in East Berlin. It was the official magazine of East Germany targeting advertising professionals. Each cover of the magazine was developed by East German designers. It featured thematic articles for the first ten years such as trademarks, industrial design, currency designs, and catalogue shopping. The magazine covered retailing activities in the country.

Neue Werbung had nearly a circulation of 17,000 copies. In 1959 its subtitle was redesigned as Fachzeitschrift für Theorie und Praxis der Sozialistischen Wirtschaftswerbung (German: Professional Journal for the Theory and Practice of Socialist Commercial Advertising). The magazine ceased publication in 1991.

References

1. ^ "Literaturverzeichnis". DDR-Werbung (in German). Retrieved 29 January 2017.
2. ^ ""Mass and Class" – Advertising and Commercial Art in East Germany". Central Berlin. 24 March 2016. Retrieved 29 January 2017.
3. ^ Jeremy Aynsley (2016). "The Cultural Representation of Graphic Design in East and West Germany, 1949 to 1970". In Penny Sparke; Fiona Fisher (eds.). The Routledge Companion to Design Studies. New York: Routledge. p. 339. ISBN 978-1-317-20328-5.
4. Joe Perry (2010). Christmas in Germany: A Cultural History. Chapel Hill, NC: University of North Carolina Press. p. 276. ISBN 978-0-8078-9941-0.
5. Patrick Hyder Patterson (2012). "Risky Business: What was Really Sold in the Department Stores of Socialist Eastern Europe?". In Paulina Bren; Mary Neuburger (eds.). Communism Unwrapped: Consumption in Cold War Eastern Europe. New York: Oxford University Press. p. 138. ISBN 978-0-19-982767-1.

• 1954 establishments in East Germany
• 1991 disestablishments in Germany
• Business magazines published in Germany
• Defunct magazines published in Germany
• Defunct design magazines
• Defunct professional and trade magazines
• Defunct socialist magazines
• Magazines published in East Germany
• Former state media
• Defunct German-language magazines
• Magazines about advertising
• Magazines established in 1954
• Magazines disestablished in 1991
• Magazines published in Berlin
• Monthly magazines published in Germany