Misplaced Pages

Naša žena

Summer 1966 cover of Naša žena's 76th issue featuring Milena Dravić
Categories	Women's magazine
Frequency	Monthly
Founded	1941
Final issue	2015
Country	Yugoslavia Slovenia
Based in	Titograd Ljubljana
Language	Slovene

Naša žena (Slovene: Our Woman) was a monthly women's magazine based in Ljubljana, Slovenia. The magazine was the first publication addressing women in the Yugoslav Republic of Slovenia which was in circulation between 1941 and 2015.

History and profile

Naša žena was established in 1941 as a newsletter of the Women's Antifascist Front of Montenegro and Boka (WAF). It was edited by the members of the WAF Central Committee. It became a clandestine publication in the period of World War II, and Mara Rupena Osolnik began to serve as its editor-in-chief in 1943. Following the end of the war it was published by the state agencies on a monthly basis. The magazine was based in Titograd (now Podgorica in Montenegro) in the 1960s.

One of its initial goals was to reinforce the socialist struggle for women's equality and to publish articles on female employment and their family life. During the communist era Naša žena reinforced the state ideology of socialist women who should be both modern and economically productive. Therefore, it supported a model of women as a working mother and a wife. The magazine presented tips for them in regard to the fulfillment of these roles all at once. It encouraged similar role models for women in the 1990s. The magazine also serialized literary work, including John Steinbeck's Tortilla Flat in 1979.

From its start to late 1980s Naša žena was the most influential publication targeting both families and rural and urban women in Slovenia. In a 1969 study it was concluded that 33.3% of Slovenians who read print media were the readers of the magazine.

Naša žena folded in 2015.

References

1. "Making Her Up. Women's Magazines in Slovenia". Media Watch. Retrieved 10 April 2024.
2. ^ "Naša žena (Our Woman)". printedmatter.org. Retrieved 10 April 2024.
3. ^ Tanja Kamin; Andreja Vezovnik (2017). "Slovenia's socialist superwoman: feeding the family, nourishing the nation". Feminist Review (117): 79–80. doi:10.1057/s41305-017-0091-6. JSTOR 44987328.
4. ^ Paula Petričević (2021). "How the Female Subject was Tempered. An Instructive History of 8 March and Its Media Representation in Naša Žena (Our Woman)". Comparative Southeast European Studies. 69 (1): 19–43. doi:10.1515/soeu-2021-2001.
5. ^ Tanja Petrović; Jovana Mihajlović Trbovc (2022). "Agency, Biography, and Temporality: (Un)making Women's Biographies in the Wake of the Loss of the Socialist Project in Yugoslavia". Wagadu. 21 (1): 5, 12, 14.
6. Danijela Majstorović (2016). "(Un)doing feminism in (post)-Yugoslav media spaces". Feminist Media Studies. 16 (6): 1097. doi:10.1080/14680777.2016.1150313.
7. ^ Danica Čerče (2017). "Between translation and transformation: recreating Steinbeck's language in of Mice and Men". The Translator. 23 (1): 69, 80. doi:10.1080/13556509.2016.1183092.

• 1941 establishments in Yugoslavia
• 2015 disestablishments in Slovenia
• Defunct communist magazines
• Defunct magazines published in Slovenia
• Defunct magazines published in Yugoslavia
• Defunct women's magazines
• Former state media
• Magazines established in 1941
• Magazines disestablished in 2015
• Mass media in Ljubljana
• Monthly magazines published in Slovenia
• Slovene-language magazines
• Mass media in Podgorica