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Treasure Truck

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Free subscription-based service offered to Amazon customers in the US and UK
The Amazon Treasure Truck
An Amazon Treasure Truck in Baltimore
FoundedJune 25, 2015; 9 years ago (2015-06-25)
DefunctNovember 2, 2022 (2022-11-02)
Areas servedUS and UK
OwnerAmazon
WebsiteTreasure Truck (US)
Treasure Truck (UK)

Treasure Truck was a free subscription-based service offered to Amazon customers in the US and UK. It notified subscribers of hand selected offers and experiences via SMS.

History

The first Treasure Truck was released in Amazon's hometown of Seattle in June 2015. Initially, Treasure Truck offered one item at a time, which customers ordered using the Amazon app and picked up at a designated location the same day. As part of a holiday promotion, Seattle Seahawks player Marshawn Lynch drove the Treasure Truck around Seattle in December 2016 selling a limited-edition beast-mode Echo. In December 2017, two cities in the United Kingdom became the first international locations for the Treasure Truck program. Each Treasure Truck was active up to 5 days per week.

Offers

Treasure Truck's one-day offers included popular, trending, or interesting products from a wide variety of product categories. Previous offers included housewares, tech gadgets, smart home devices, outdoor gear, beauty items, games, and toys.

Shift to delivery

After pausing offers during the COVID-19 pandemic, Treasure Truck resumed offers in both the US and UK in August and September 2020, respectively, with a new fulfilment model. Customers still order through the Amazon app or website, but items were shipped to their homes directly, instead of requiring pickup.

Expansion

In April 2021, Treasure Truck expanded its availability to serve more customers across the US and UK.

End of the Treasure Truck

The service ended in the UK on January 12, 2022. The service ended in the US on November 2, 2022, after Amazon published a notification on the Treasure Truck website stating "As of November 2, 2022 we will no longer offer Treasure Truck promotions.".

References

  1. Waite-Taylor, Eva (1 February 2021). "What is Amazon's Treasure Truck? Everything you need to know about the retailer's deals". CNET. The Independent. Retrieved 1 May 2021.
  2. Welch, Chris (25 June 2015). "Amazon's Treasure Truck will drive around Seattle with exclusive discounts". The Verge. Vox Media. Retrieved 1 January 2018.
  3. Tuttle, Brad (25 June 2015). "Amazon's New 'Treasure Truck' Will Sell One Discounted Item Daily". Money. Time Inc. Archived from the original on June 28, 2015. Retrieved 1 January 2018.
  4. Guthrie, Brinke (4 December 2016). "Marshawn Lynch is projecting his inner Santa with Amazon's Treasure Truck". Digital Trends. Retrieved 1 January 2017.
  5. Summers, Nick (1 December 2017). "Amazon's Treasure Truck brings deals on wheels to the UK". Engadget. Oath Inc. Retrieved 1 January 2018.
  6. Eldredge, Barbara (19 October 2017). "Amazon Treasure Truck now in 32 U.S. cities". Curbed. Vox Media. Retrieved 1 January 2018.
  7. "Treasure Truck US: About Us". www.amazon.com. Retrieved 2021-05-10.
  8. "Treasure Truck US: How It Works". www.amazon.com. Retrieved 2021-05-10.
  9. "Treasure Truck US: How It Works". www.amazon.com. Retrieved 2021-05-10.
  10. "Treasure Truck UK: How It Works". www.amazon.com. Retrieved 2021-05-26.
  11. "Treasure Truck has ended". www.amazon.com. Archived from the original on 2021-10-04. Retrieved 26 May 2023.
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