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Buzby was a yellow (later orange) talking cartoon bird, launched in 1976 as part of a marketing campaign by Post Office Telecommunications, which later became British Telecommunications (BT).

Overview

Buzby appeared in a series of television commercials with the catchphrase: "Make someone happy with a phone call". Buzby's voice was provided by Bernard Cribbins, and the character was animated by Charlie Jenkins of Trickfilm Studios, London.

The campaign spawned many marketing items, such as toys, badges, a comic strip in TV Comic, and books, and lasted until well into the 1980s. British Telecom produced and sold a "Buzby" wristwatch with Buzby perched on the second hand.

References

1. Neil McKeown, Case Studies and Projects in Communication, Routledge, 1982, pp.51-6. ISBN 0-416-30740-X.
2. Victor Bignell, Joyce Fortune, Understanding Systems Failures, Manchester University Press, 1984, p. 166, ISBN 0-7190-0973-1.
3. "Bernard Cribbins: Doctor Who and Wombles star dies aged 93". BBC News. July 28, 2022. Retrieved July 28, 2022.
4. "Buzby". Computer Networking and Telecommunications Research, University of Salford. Retrieved 18 June 2022.

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