Misplaced Pages

A book tour is a promotion for a newly published book in which the author tours a region to do bookselling, present to the media, and meet the people who would read the book. Three objectives of any presentation on a book tour are to entertain the audience, serve the interest of whichever institution is hosting the presentation, and to sell books in person at the presentation. Authors have a range of opinions about the effectiveness of book tours.

Higher profile writers sometimes do tours with an escort to help them manage interaction with the audience during presentations.

Book tours have become less common since the 2008 Great Recession.

References

1. Sambuchino, Chuck (9 November 2012). "How to Plan a Book Tour and Sell More Books". Writer's Digest.
2. Gallaway, Matthew (10 April 2012). "Nine Writers and Publicists Tell All About Readings and Book Tours". The Awl.
3. Cylinder, Carly (24 May 2016). "What It's Like to Be on a Book Tour". Huffington Post.
4. Scalzi, John (20 April 2017). "10 things you don't know about authors on book tour". Los Angeles Times.
5. Charney, Noah (17 October 2015). "The Not-Quite End of the Book Tour". The Atlantic.

• Bookselling
• Promotion and marketing communications
• Touring performing arts