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WQMZ

Charlottesville, Virginia
Broadcast area	Charlottesville, Virginia Albemarle County, Virginia
Frequency	95.1 MHz (HD Radio)
Branding	Z95.1
Programming
Format	Adult contemporary
Affiliations	Premiere Networks
Ownership
Owner	Saga Communications (Tidewater Communications, LLC)
Sister stations	WCNR, WCVL-FM, WINA, WVAX, WWWV
History
First air date	October 1954 (as WINA-FM at 95.3)
Former call signs	WINA-FM (1954–1971) WQMC (1971–1987)
Former frequencies	95.3 MHz (1954–1988)
Technical information
Licensing authority	FCC
Facility ID	10653
Class	A
ERP	6,000 watts
HAAT	99 meters (325 ft)
Transmitter coordinates	38°2′54.0″N 78°28′12.0″W / 38.048333°N 78.470000°W / 38.048333; -78.470000
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	z951.com

WQMZ (95.1 FM) is an adult contemporary formatted broadcast radio station licensed to Charlottesville, Virginia, serving Charlottesville and Albemarle County, Virginia. WQMZ is owned by Saga Communications, and operates as part of its Charlottesville Radio Group.

History

Charlottesville Broadcasting Corporation signed on WINA-FM as the city's first FM radio station in October 1954. The station began on 95.3 MHz and was a 24-hour relay of co-owned WINA's full service programming and middle-of-the-road music.

In the late 1960s, the Federal Communications Commission began scrutinizing the practice of a co-owned AM-FM pair broadcasting a common programming day. In 1964, such simulcasting was limited to half of the broadcast day. WINA-FM was initially exempt because the rule only applied to markets with a population of over 100,000. However, when Charlottesville Broadcasting was sold to new owner Laurence G. Richardson in 1969, the FCC made adherence to the programming separation rule a condition of the sale.

Accordingly, on March 15, 1971, the station flipped to a new format broadly described as light adult contemporary. At the time, this was closer to what is now considered easy listening: soft pop music, standards, show tunes, and an evening block of light music. This was followed in May by a callsign change to WQMC. Simulcasting with WINA continued during morning drive until 1984.

The station adopted the current WQMZ callsign in December 1987, and moved to 95.1 MHz in order to proceed with a power upgrade the following year. The station remained its light adult contemporary format for 20 years. In the early 1990s, the station changed its format to hot adult contemporary, and was rebranded as "Heat 95" or "95 FM The Heat". Later in the decade, it changed its branding to "Lite Rock Z95" and its format to soft adult contemporary. The "Z95" branding was renamed "Z95.1" in 2003, and would later upgrade its format to its current adult contemporary format.

WQMZ is currently owned by Saga Communications. Saga purchased WQMZ, WINA and WWWV from Eure Communications, which merged with Charlottesville Broadcasting in 1998.

Previous logos

References

1. "FCC History Card for WQMZ".
2. "Facility Technical Data for WQMZ". Licensing and Management System. Federal Communications Commission.
3. "WQMZ Facility Record". Federal Communications Commission, audio division.
4. "Stations in the U.S." (PDF). Retrieved 2023-09-18.
5. Lasar, Matthew (3 November 2015). "1965: the year the FCC helped FM radio take off". Radio Survivor.
6. ^ Staff (April 19, 1971). "Changing formats" (PDF). Broadcasting. p. 27.
7. Broadcasting/Cablecasting Yearbook 1984 (PDF). p. B-265. -- First year listed as programmed separately from AM.
8. "Call letter applications" (PDF). Broadcasting. May 24, 1971. p. 74.

External links

• z951.com
• Facility details for Facility ID 10653 (WQMZ) in the FCC Licensing and Management System
• WQMZ in Nielsen Audio's FM station database

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• HD Radio stations
• Radio stations in Virginia
• Radio stations established in 1954
• Mainstream adult contemporary radio stations in the United States
• Mass media in Charlottesville, Virginia
• Virginia radio station stubs