Senova - Misplaced Pages

Auto mark of BAIC Motor For the village, see Şenova, Kovancılar.

Senova

Product type

Automobile marque

Owner

BAIC Motor

Country

China

Introduced

March 2012

Discontinued

2020

Markets

China

Website

Senova (in Chinese)

Chinese name

Simplified Chinese

绅宝

Traditional Chinese

紳寶

Transcriptions
Standard Mandarin
Hanyu Pinyin	Shēn Bǎo
Wade–Giles	Shen Pao

Senova is a defunct automobile marque owned by the Chinese automaker BAIC Motor, itself a subsidiary of BAIC Group. It was launched in March 2012.

History

At the end of 2009, BAIC Group acquired the intellectual property rights to the Swedish car maker Saab's 9-3 and 9-5 models and related powertrain technologies in order to support the development of its own-brand vehicles.

The first Senova production model, the Senova D20, a subcompact five-door hatchback, went on sale in China in March 2012.

The production version of the Senova D70 made its debut at the 2012 Guangzhou Auto Show.

In July 2019, Beijing Zhida X3 started pre-sale, and the word "Senova" was no longer used, but the letter "BEIJING" was used instead, indicating that the Senbao brand will soon withdraw from the market. On May 15, 2020, BAIC Group announced the official launch of the "BEIJING" brand to replace the Senova brand.

Products

The current Senova range comprises the following models:

Senova D20, a subcompact five-door hatchback and four-door sedan
Senova D50
Senova D60 (Discontinued in 2017)
Senova CC (Discontinued in 2017)
Senova D70 (formally Beijing Auto C70G)
Senova D80 (Discontinued in 2017)
Senova X25
Senova X35
Senova X55
Senova X65 (Discontinued in 2017)

Senova D20 Hatchback
Senova D20 Sedan
Senova D50
Senova D60
Senova CC
Senova D70
Senova X25
Senova X35
Senova X55
Senova X65

Senova D50 II
Senova Zhidao
Senova Zhida
Senova Zhixing

Concept cars

A number of Senova concept cars were unveiled at the 2012 Auto China, including the C50E mid-sized sedan, the C60F executive sedan, the C90L luxury sedan and the C51X SUV. Exclusively, the Concept 900 (S900) and the C90L are first prototypes of Italian design studio Fioravanti made for Senova.

The C51X
The Concept 900 designed by Fioravanti

Sales

The Senova D20 sold 20,008 units from its launch in March 2012 to the end of the year. It was the first Senova model on sale in the period.

References

"BAIC: Range of new models set for Beijing show". China Daily. 16 April 2012. Retrieved 10 February 2013.
"BAIC E-Series makes market debut". Gasgoo. 27 March 2012. Retrieved 10 February 2013.
"This Is The New Beijing Auto Senova D70 For China". Car News China. 17 April 2018. Retrieved 17 December 2020.
"绅宝品牌将退出市场启用全新标识" [The Senova brand will withdraw from the market and adopt a new logo]. 新京报. 8 July 2019. Retrieved 19 April 2024.
"10分钟！BEIJING创造了史上最短的汽车云发布会，时间越短事儿越大" [10 minutes! BEIJING created the shortest car cloud conference in history. The shorter the time, the bigger the event.]. 凤凰网. 16 May 2020. Retrieved 19 April 2024.
"Beijing Auto E-series listed & priced in China". Car News China. 19 March 2012. Retrieved 10 February 2013.
"Beijing Auto at the Beijing Auto Show, the other concept cars". Car News China. 27 April 2012. Retrieved 10 February 2013.
"Beijing Auto C90L debuts at the Beijing Auto Show". Car News China. 25 April 2012. Retrieved 10 February 2013.
"BAIC Group's own brand sales weak". Gasgoo. 6 February 2013. Retrieved 10 February 2013.