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Company type | Subsidiary |
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Industry | Automotive |
Founded | July 2022; 2 years ago (2022-07) |
Headquarters | Hangzhou, Zhejiang, China |
Area served |
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Key people | Ling Shiquan (CEO) |
Products | Automobiles |
Parent | Geely Auto |
Chinese name | |
Simplified Chinese | 雷达新能源汽车(浙江)有限公司 |
Hanyu Pinyin | Léidá Xīn Néngyuán Qìchē (Zhèjiāng) Yǒuxiàn Gōngsī |
Website |
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Radar New Energy Vehicle (Zhejiang) Co., Ltd., commonly known as Radar Auto (Chinese: 雷达汽车; pinyin: Léidá qìchē) and Riddara outside China, is a subsidiary of Chinese vehicle manufacturer Geely Auto. The brand solely produces electric vehicles.
Details
Radar Auto is a brand focusing on electric "lifestyle vehicles", and as of 2024 offers a single product, the Radar RD6 battery electric pickup truck. In the future, Radar will launch four new cars, including an SUV, a small pickup truck, a large SUV, and an all-terrain vehicle (ATV).
The company has its own research and development (R&D) facility in Hangzhou, Zhejiang and an electric vehicle production facility in Zibo, Shandong, where it manufactures the RD6.
In overseas markets, Radar Auto will be known as Riddara due to trademark resistance from Singaporean tyre company Omni United, which has a brand called Radar Tires.
In November, Radar Auto has been consolidated into Geely Auto.
Products
- Radar/Riddara RD6 (2022–present)
See also
References
- "Geely's Radar RD6 fully-electric dual-cab revealed". WhichCar. 2022-07-13. Retrieved 2024-04-04.
- Bobylev, Denis (2022-11-10). "Radar RD6 Electric Pickup Truck From Geely Launched in China For 24,600 USD". CarNewsChina.com. Retrieved 2024-04-04.
- Zhang, Phate (2022-09-29). "Geely's Radar brand begins pre-sales of RD6 electric pickup". CnEVPost. Retrieved 2024-04-04.
- Doll, Scooter (2022-07-12). "Geely launches new outdoors lifestyle marque Radar Auto to produce electric pickups, SUVs, and ATVs". Electrive. Retrieved 2024-04-04.
- Inwood, Alex; Stevens, Mike (2024-04-03). "Geely's Riddara RD6 electric ute set for Australia". WhichCar. Retrieved 2024-04-04.
- "雷达品牌并入吉利汽车集团_车家号_发现车生活_汽车之家". chejiahao.autohome.com.cn (in Chinese (China)). Retrieved 2024-11-13.
- "吉利控股集团整合雷达汽车,新能源皮卡品牌升级为一级组织 - 第一电动网". d1ev.com. Retrieved 2024-11-13.
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