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Phở Hòa

Company type	Private
Industry	Fast food
Founded	1983; 41 years ago (1983)
Founder	Binh Nguyen
Headquarters	Sacramento, California
Number of locations	72 (2018)
Area served	North America Asia
Key people	Quốc Phan (President)
Products	Phở
Revenue	$50 million (2008)
Website	www.phohoa.com

Phở Hòa is a phở restaurant chain based in Sacramento, California, United States. It was founded in San Jose, California, in 1983. As of 2017, it has more than 70 locations across the United States, Canada, Indonesia, Malaysia, the Philippines, South Korea, and Taiwan.

History

In 1984, Binh Nguyen and Phan Jiang opened their first Phở Hòa location in Lion Plaza, the first Asian shopping center in San Jose, California, based on a Phở Hòa restaurant that opened in Santa Ana the previous year. In 1986, they began manufacturing a proprietary spice blend for their phở. In the late 1980s, they opened their first restaurant in Canada. In the 1990s, they founded Aureflam Corporation to franchise phở restaurants under the Phở Hòa and Phở Công Lý names. Phở Hòa opened its first location in Asia in 1995.

Phở Hòa claims to be the first Vietnamese restaurant chain to franchise. According to company statistics, Asians accounted for almost 90% of their customers until around 1993, but by 1998 about 50% of customers at recently opened locations were non-Asian.

See also

• List of restaurant chains in the United States
• List of noodle restaurants
• List of casual dining restaurant chains
• List of Vietnamese restaurants
• Lee's Sandwiches, another Vietnamese restaurant chain that began in San Jose in 1983

References

1. ^ Hsu, Tiffany (March 21, 2008). "Cooking up a growth plan". Los Angeles Times. Retrieved July 5, 2018.
2. ^ "Phở Hòa Worldwide". Phở Hòa. Retrieved July 5, 2018.
3. ^ Trinh, Jean (November 29, 2017). "Vietnamese Immigration and Its Culinary Influence on the United States". The Migrant Kitchen. KCET. Retrieved July 5, 2018.
4. Ueda, Reed, ed. (2017). America's Changing Neighborhoods: An Exploration of Diversity through Places. Vol. 2. Santa Barbara, California: Greenwood Publishing Group. p. 778. ISBN 9781440828652 – via Google Books.
5. "Phở Hòa® Franchise Disclosure Document (FDD)" (PDF). Sacramento, California: South Bay Soup Corporation. March 21, 2022. p. 8. Retrieved November 1, 2022.
6. Ngô, Quyền (August 17, 2016). "Tour San Jose's Vietnamese Food Scene". MOFAD City. Museum of Food and Drink. Retrieved July 5, 2018.
7. Chastenet dé Gery, Rebecca (October 16, 1998). "Winning Pho-mula". The Austin Chronicle. Retrieved July 5, 2018.

External links

• Official website

• Pho
• Companies based in Sacramento, California
• Restaurants in San Jose, California
• Regional restaurant chains in the United States
• Regional restaurant chains in Canada
• Restaurant chains in Indonesia
• Restaurant chains in the Philippines
• Restaurant chains in South Korea
• Restaurant chains in Taiwan
• Restaurants established in 1983
• Vietnamese restaurants in the United States
• Vietnamese-American culture in California
• 1983 establishments in California