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(Redirected from MTV Europe) International pay TV network For the MTV-branded programming block in Indonesia, see MTV (Indonesian TV channel).

Television channel
MTV Global
MTV logo
Country United Kingdom
Broadcast areaEurope
Middle East
Asia (except the Indian subcontinent)
Australasia
Headquarters
Programming
Language(s)English
Picture format576i (SDTV 16:9)
1080i (HDTV 16:9)
Ownership
OwnerParamount Networks EMEAA
Sister channelsMTV 80s
MTV 90s
MTV 00s
MTV Live
MTV Hits
Club MTV
History
Launched1 August 1987; 37 years ago (1987-08-01)
FounderViacom
Robert Maxwell Group
British Telecom
Former names
  • MTV Europe (1987–2002, 2011–2021)
  • MTV European (2002–2011)
Links
Websitemtv.tv

MTV Global (formerly MTV Europe) is the international version of the American TV channel MTV as 24-hour music video and entertainment pay television network officially launched on 1 August 1987 as part of the worldwide MTV network.

Initially, MTV served all regions of Europe, being one of the few TV channels focused on the entire European market. At the moment, MTV serves a number of European countries, Asian, Oceanian, Middle Eastern, and Caribbean territories.

Over the years, MTV Global has been divided into many different channels for certain countries. Most countries in Europe, Asia, Oceania, Latin America and the Caribbean now have their own versions of the channel, and therefore MTV Global is now mostly available in those countries where there is no localized version of MTV.

History

In January 1987, MTV Networks Europe began recruiting VJs, and MTV Europe was planned to launch in the spring, but the launch was postponed to August. The first auditions and filming took place in May.

On 1 August 1987 at 00:01 BST, MTV Europe started broadcasting, with British musician Elton John turning on the signal from Amsterdam. The first music video shown was Money for Nothing by Dire Straits. The beginning and end of the video were supplemented with the slogan "I want my MTV", voiced by Sting. For the launch, the channel organized a party at the Roxy club in Amsterdam; many stars were invited, such as Bruce Dickinson from Iron Maiden, Fish from Marillion, Terence Trent D'Arby, etc., the main guest and presenter was Elton John. The initiators of the launch of MTV in Europe were Robert Maxwell and two executives from MTV Networks USA; as a result, Robert Maxwell Group, British Telecom and Viacom (the owner of the MTV brand), jointly created MTV Europe. The TV channel's office is still located in London.

The channel was launched in the United Kingdom, Denmark, Finland, the Netherlands and Sweden; a year later MTV Europe expanded to West Germany, Belgium, Switzerland, Greece and Norway. At launch, the channel was available in 1.6 million households, increasing to 3.6 million subscribers by August 1988; by year's end, it had reached 6.7 million households.

The original line-up of VJs included presenters from Belgium, Denmark and France, as well as Ray Cokes and Steve Blame from the UK. MTV popularized the use of the term VJ to describe music TV presenters.

Programs as MTV's Greatest Hits, Headbanger's Ball, MTV's Most Wanted, The Big Picture (a program about cinema), The Pulse (about fashion and style), 120 Minutes and MTV Coca-Cola Report (music news, interviews and tour dates of musicians) were produced.

In February 1988, MTV Europe moved to the Camden Town area at 20-23 Mandela St.

In October of the same year, MTV Europe management visited the Soviet Union for preliminary negotiations on bringing the channel there. At the same time, an application for registration of the TV channel was submitted.

In 1989, MTV Europe covered the Moscow Music Festival live from the Lenin Stadium. At the same time, the TV channel started in East Berlin, East Germany, the same day as the dissolution of the East German cabinet. 10 million subscribers across Europe were now picking the channel. Soviet artists officially debuted on MTV in the summer of 1989. The Moscow group "Cruise" released the Hit for MTV manifesto song at the same time.

In February 1990, MTV Europe was launched in Poland and Czechoslovakia. In the same year, Viacom bought 25% of MTV Europe's shares from British Telecom. A British winner got Madonna's gold stage costume designer for her Blonde Ambition tour in a competition held by the channel; other such cases included a 50-year old Yugoslavian winning a Harley-Davidson that was owned by Billy Idol and a winner receiving radio station.

In early 1991, Metromedia International Group together with Lencentel signed a contract with MTV Europe for five years, the first contract for broadcasting a foreign channel signed in the USSR. On March 8, 1991, the channel began broadcasting in Leningrad, and later in other major cities, which made it possible to become the first Western 24-hour channel broadcast in the USSR.

Nirvana led the rapid transition to the rise of alternative rock and grunge on MTV in 1991, releasing a music video for the song "Smells Like Teen Spirit" by Nirvana. In the early-mid-1990s, MTV added gangsta rappers with a less pop sound to its rotation, such as Tupac Shakur, The Notorious B.I.G., Wu-Tang Clan, Ice Cube, Warren G, Ice-T, Dr. Dre, Us and Snoop Dogg.

In August 1991, Viacom bought the remaining 50.1% of the shares from Robert Maxwell Group. The London-based company was short of cash, and sold its assets to reduce debts accumulated during aggressive acquisitions in the 1980s. That same month, MTV Europe broadcast the MTV 10 special, for the tenth anniversary of its US parent.

By 1992, MTV Networks Europe had become the largest pan-European broadcasting company. MTV Europe was hosted by 38 million households in 28 countries. In the same year, a teletext called MTV Text appeared on the TV channel, through which you can watch a TV program, news, charts, participate in contests and communicate with the audience.

From 1990 to 1996, MTV programs were rebroadcast on Russia's main TV channels – "VID", "ORT", "2x2", "TV-6", "Muz-TV" and others. Also from 1992 to 1994 on the Polish TV channel TVP1.

The channel premiered the following programs: Beavis and Butthead, Æon Flux, The Brothers Grunt, etc.

In 1994, the channel began holding the MTV Europe Music Awards ceremony. Every year the ceremony takes place in a major European city. On July 1, 1995, MTV Europe switched to pay TV broadcasting, and was also one of the first channels in Europe to start digital broadcasting.

In September, the channel was fined a total of £60,000 by the UK's Independent Television Commission for showing obscenities, scenes of sadomasochism and similar things at a time of day when children could be watching. In November of the same year, MTV Europe was hosted by 51.3 million households in 36 countries. At the end of 1995, Chello Zone became the distributor of the channel in Russia

In 1996–1997, two websites were registered – mtve.com and mtveurope.com.

From the end of 1997 MTV gradually reduced the number of rock music videos it broadcast, which skeptics labelled: "Rock is dead." Among the reasons cited for the change are that rock music fans bought less of what they saw advertised on TV. Instead, MTV began to devote its musical airtime mainly to pop and hip-hop/R&B music. All rock shows were eliminated, and the rock-related categories at the Video Music Awards were reduced to one.

At the dawn of the new millennium, in the period from 1997 to 2001, MTV broadcast the animated comedy drama series Daria.

MTV Networks Europe rapidly begun to open local divisions of the MTV channel. In March 1997, MTV Germany was launched. MTV UK & Ireland launched on July 1, followed by MTV Italy in September. MTV Nordic for Scandinavia launched in June 1998, MTV Russia appeared on September 25. In 2000, other regional channels were launched – MTV France in June, followed by MTV Poland in July and MTV Spain and MTV Nederland in September. MTV Networks Europe continued to launch local channels in other European countries. In the same year, another website appeared – mtv.tv

On April 1, 2002, MTV Europe became MTV European. At the same time, the channel began to abandon some of its programs in favor of American MTV shows. The channel significantly reduced the overall rotation of music videos during the 2000s. Similar trends were observed on other European MTV channels.

In 2004 and 2008, MTV continued to focus on reality shows, releasing projects 8th & Ocean, Laguna Beach, Next, The Hills, Two-A-Days, My Super Sweet 16, Parental Control and Viva la Bam featuring Bam Margera.

In 2007, MTV broadcast the reality show A Shot at Love with Tila Tequila, which told about the sensational journey of Tila Tequila in search of her sex partner. Her bisexuality played a role in the concept of the show: both men and women competed for love.

In 2006–2007, MTV Turkey and MTV Ukraine were launched. In August 2007, the editorial department moved to Warsaw, but broadcasting continued from the London office. MTV European also expanded to South Africa and the Middle East.

On July 1, 2009, during the unified standardization of the design of the global MTV network, a new corporate identity was introduced, as well as a new design.

Since January 2010, MTV Networks Europe has started rebranding localized websites, creating standards for each country. In August, music programs disappeared from the air, and reality shows from the American branch of MTV began to be shown instead.

In 2010, the channel began broadcasting under a Czech license, since the Czech Republic has minimum broadcasting rules, it was chosen for licensing purposes in the EU. The broadcasting center is still located in London MTV European began to focus on viewers from 16 to 35 years old, the audience was more than 100 million people in 43 countries.

On July 1, 2011, the logo and design of the channel changed, the inscription "Music Television" disappeared from the logo. The former name MTV Europe has also returned.

In 2012, all music charts disappeared from the channel. At the beginning of 2013, three charts returned to the air of MTV Europe — Hitlist UK, Base Chart and Dance Floor Chart. At the same time, the channel covered 101 countries.

In the fall of 2014, the channel's website was transferred to the organizers of the MTV Europe Music Awards, now when switching to the website mtv.tv, redirects to the site tv.mtvema.com.

In the summer of 2015, MTV Europe reissued the inter-program screensavers of TV channels, focusing on the initiative MTVBump.com, and provided more social screensavers created by MTV viewers.

On March 1, 2016, MTV Europe switched to widescreen broadcasting (16:9).

In December 2017, MTV received a new design, similar to Latin American and Brazilian MTV. Other local MTV channels across Europe have also started using similar on-air branding.

Since June 2019, all music videos are broadcast only until 8:00 Central European time, with the exception of the Euro Top Chart on Friday from 9 to 11:00.

In 2020, the editorial department moved to Amsterdam from Warsaw.

On January 26, 2021, MTV Europe has been renamed MTV Global, now the channel has the right to serve 111 countries of the world the channel is only available in those countries where there is no localized version of MTV, and in some countries the channel cannot broadcast due to conflicting content with local laws. MTV Global retains the Czech license (RRTV) in order to ensure the continuation of legal broadcasting in the European Union in accordance with the EU Audiovisual Media Services Directive (AVMSD) and the Single Market Law after the UK leaves the European Union. On September 14 of the same year, a rebranding was carried out, which included an updated version of the logo and a new design.

On September 8 and 19, 2022, due to the death and funeral of Queen Elizabeth II, the TV channel removed all entertainment programs from the air. Two music blocks were introduced: "Programming Pause" and "Nothing but Music", which broadcast relaxed and gloomy music videos.

At the beginning of 2023, a new program "MTV Movies" was presented, it tells about the novelties of cinema.

In August 2023, MTV Global replaced the local MTV channel in Australia and New Zealand.

Logo

  • From August 1, 1987, to August 31, 1994 From August 1, 1987, to August 31, 1994
  • From September 1, 1994, to June 30, 2011 From September 1, 1994, to June 30, 2011
  • From July 1, 2011, to September 13, 2021 From July 1, 2011, to September 13, 2021
  • From September 14, 2021, to the present. From September 14, 2021, to the present.
  • MTV Pride Pop up channel (2021) MTV Pride Pop up channel (2021)

Distribution

As of 2023, MTV Global broadcasts in the following territories:

Europe:

  • Albania
  • Balkans
  • Belarus (with some localised content and advertising)
  • Bosnia and Herzegovina
  • Bulgaria
  • Croatia
  • Cyprus
  • Czech Republic
  • Denmark (with some localised content, advertising and subtitles)
  • Estonia
  • Finland (with some localised content, advertising and subtitles)
  • Greece
  • Iceland
  • Hungary
  • Kosovo
  • Latvia
  • Lithuania (no longer served by any national cable provider, replaced by MTV Hits)
  • Luxembourg
  • Malta
  • Moldova (with some localised content and advertising)
  • Montenegro
  • North Macedonia
  • Norway (with some localised content, advertising and subtitles)
  • Romania
  • San Marino
  • Serbia
  • Slovakia
  • Slovenia
  • Sweden (with some localised content, advertising and subtitles)
  • Turkey
  • Ukraine

Middle East:

  • Bahrain
  • Iraq
  • Jordan
  • Kuwait
  • Lebanon
  • Oman
  • Israel
  • Qatar
  • Saudi Arabia
  • Syria
  • United Arab Emirates
  • Yemen

Asia:

  • Armenia (with some localised content and advertising)
  • Azerbaijan (with some localised content and advertising)
  • Georgia (with some localised content and advertising)
  • Hong Kong
  • Indonesia
  • Kazakhstan (with some localised content and advertising)
  • Kyrgyzstan (with some localised content and advertising)
  • Macau
  • Mainland China
  • Malaysia
  • Myanmar
  • Philippines
  • Singapore
  • South Korea
  • Sri Lanka
  • Tajikistan (with some localised content and advertising)
  • Taiwan
  • Thailand
  • Turkmenistan (with some localised content and advertising)
  • Uzbekistan (with some localised content and advertising)
  • Vietnam

Oceania:

  • Australia
  • Fiji
  • New Zealand
  • Papua New Guinea

Free-to-air satellite transmissions

MTV Germany was available FTA on Astra 19,2E, but it became encrypted on 1 January 2011. Until August 2015 the Italian MTV-station was free to air available on Eutelsat 12 West A. However, with the take-over of Sky Italia of this channel, it has been rebranded TV8. MTV Italia has become an exclusive Sky-channel only for subscribers. On 23 December 2017, MTV Germany turned itself into a free-to-air channel.

Programming

Current local music shows

  • M Is for Music
  • MTV Push
  • MTV Top 20 (formerly Euro Top Chart) (Fridays 8:25 to 11:40 CET, Saturday 9:55, Sunday 6:00)

Former local shows

Award shows and live music specials

Pan-international

Former shows

Past VJs

See also

References

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  7. ^ 1987-1996 //
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