 | |
| Type of site | Technology information and advice |
|---|---|
| Area served | Global |
| Owner | Dotdash Meredith |
| URL | www |
| Registration | No registration necessary |
| Launched | October 2016; 8 years ago (2016-10) |
Lifewire is a technology information and advice website. The website's owner is Dotdash Meredith, originally About.com, which launched Lifewire in 2016 as one of its spin-off vertical sites.
As of April 2022, it had a global website ranking of 1432 by Alexa Internet.
History
Lifewire was the third standalone brand of About.com, an IAC-owned media company, which broke up its collections of DIY and how-to information into branded vertical websites, and is a competitor to sites such as Techcrunch, Techradar, PCmag. Lifewire was preceded by Verywell, a health info website, and The Balance, a personal finance site. Lifewire became a top 15 technology website in the United States as it was launched in October 2016. It was a top 10 technology-information site in 2017, reaching 6 million monthly US unique users each month.
The purpose of Lifewire is to offer advice and answers on common technology questions and problems in a simplified format.
When it was launched, Lifewire featured 16,000 articles written by 40 people. Lifewire CEO described the website style "as if your BFF happened to be an iPhone expert."
References
- ^ Crook, Jordan (October 25, 2016). "About.com launches Lifewire, a tech information website". Techcrunch. Retrieved June 7, 2023.
- O'Brien, Kyle (May 2, 2017). "About.com is changing its name to Dotdash as it looks to compete with the big boys of publishing". The Drum. Retrieved June 7, 2023.
- "lifewire.com Competitive Analysis, Marketing Mix and Traffic - Alexa". Alexa Internet. April 27, 2022. Archived from the original on April 27, 2022. Retrieved June 7, 2023.
- ^ Main, Sami (October 25, 2016). "Why About.com Blew Itself Up and Put It All Back Together, as a Series of Specialized Sites". Adweek. Retrieved June 7, 2023.
- Swartz, Jon (February 17, 2017). "About.com is about to change its name". USA Today. Retrieved June 7, 2023.
- O'Brien, Kyle (March 2, 2017). "On the verge of a rebrand, About.com launches fourth vertical site". The Drum. Retrieved June 7, 2023.
