Fenty X Puma (stylized FEИTY x PUMA; aka Fenty Puma Creeper or simply Fenty Creeper), is a fashion collaboration between Barbadian singer-songwriter and businesswoman Rihanna and German clothing manufacturer Puma. Rihanna first partnered with Puma in 2014 as the creative director and brand ambassador appearing in advertisements in 2015. In 2016, the debut colorway collection was launched with a live-streamed fashion show, a day before Kanye West unveiled Yeezy Season 4.
References
- Fasanella, Allie (2023-06-16). "Puma x Fenty Explained: Ultimate Guide to Rihanna's Collaboration and Every Release, Including Creeper Sneakers and More to Know". Footwear News. Archived from the original on 2023-09-20. Retrieved 2023-12-13.
- Muhammad, Latifah (2023-11-02). "Rihanna Drops New Colorways of Fenty x Puma Avanti Sneaker: Where to Shop the Collection". Billboard. Archived from the original on 2023-11-30. Retrieved 2023-12-13.
- Inman, DeMicia (2023-03-01). "Rihanna's Fenty x PUMA Announce Collaborative Return". VIBE.com. Archived from the original on 2023-03-30. Retrieved 2023-12-13.
- Jensen, Erin. "Rihanna visits pop-up shops for Fenty x Puma launch". USA TODAY. Archived from the original on 2023-05-28. Retrieved 2023-12-13.
- "Rihanna's Debut FENTY x PUMA Collection Drops Next Month". Hypebeast. 2016-08-22. Archived from the original on 2023-10-12. Retrieved 2023-12-13.
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