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Alexander David Baldock (born 21 November 1970) is a British businessman, former banker, and the chief executive (CEO) of Currys plc (formerly Dixons Carphone).

Early life

Alexander David Baldock was born in November 1970. He was educated at Oundle School, followed by a degree in modern history from Worcester College, Oxford.

Career

Baldock started his career as a management consultant at Kalchas, before joining Barclays. From 2008 to 2012, Baldock worked for the asset finance company, Lombard, a division of RBS Group, rising to managing director.

In 2012, Baldock joined Shop Direct as CEO. In October 2017, Baldock announced that he would be leaving Shop Direct at the end of January 2018.

In January 2018, Sebastian James resigned as CEO of Dixons Carphone, to run Boots UK, "in a surprise move days before it updates the City on its Christmas trading performance", and was succeeded by Baldock, who had been CEO of the online retailer Shop Direct since 2012. Two months into his tenure at Dixons Carphone he launched a scathing attack on his predecessor declaring that he had found “plenty to fix” at the retailer in a classic example of kitchen sinking.

He is a Conservative Party donor. He is paid £1 million per year as CEO of Currys plc.

Personal life

Baldock is married to garden designer Amy Roberts, and they have four children. He is a supporter of Chelsea F.C.

References

1. ^ Shah, Oliver. "Interview: Alex Baldock, Dixons' Action Man, scrambles to keep superstores plugged in". ISSN 0140-0460. Retrieved 2021-11-19.
2. "Alexander David BALDOCK - Personal Appointments (free information from Companies House)". beta.companieshouse.gov.uk. Retrieved 20 January 2018.
3. Shah, Oliver (26 March 2017). "Banker drags Littlewoods into 21st century". Retrieved 20 January 2018 – via www.thetimes.co.uk.
4. ^ "Alex Baldock - GP Bullhound Northern Tech Awards". northerntechawards.com. Retrieved 20 January 2018.
5. ^ "EXECUTIVE". shopdirect.com. 20 August 2013. Retrieved 20 January 2018.
6. Boland, Hannah (20 January 2018). "Dixons Carphone hires Shop Direct's Baldock to top role after chief executive quits for Boots". The Telegraph. Retrieved 20 January 2018 – via www.telegraph.co.uk.
7. Slawson, Nicola (20 January 2018). "Dixons Carphone CEO will step down to run chemist chain Boots". The Guardian. Retrieved 20 January 2018.
8. Editorial, Reuters (19 January 2018). "Dixons Carphone CEO James quits for job at Boots". reuters.com. Archived from the original on January 20, 2018. Retrieved 20 January 2018. {{cite news}}: |first= has generic name (help)
9. Onita, Laura (November 9, 2019). "Dixons Carphone boss boxes himself in ahead of difficult Christmas". The Telegraph – via www.telegraph.co.uk.
10. "The Tory 100: captains of industry, party donors (and a few tax avoiders)" – via www.theguardian.com.

• 1970 births
• Alumni of Worcester College, Oxford
• British bankers
• British chief executives
• Conservative Party (UK) donors
• Living people
• People educated at Oundle School